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_aSterne, Jim. _9117804 |
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| 245 | 0 | 0 |
_aSocial media metrics _h[electronic resource] : _bhow to measure and optimize your marketing investment/ _cSterne, Jim;Scott, David Meerman. |
| 260 |
_bWILEY, _c2010. |
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| 300 | _a275 p. | ||
| 505 | 0 | _aCover, Title,Social media metrics: how to measure and optimize your marketing investment--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Introduction: Getting Started-Understanding the Ground Rules--References, Appendix, Index,Chapter 1: Getting Focused-Identifying Goals--References, Appendix, Index,Chapter 2: Getting Attention-Reaching Your Audience--References, Appendix, Index,Chapter 3: Getting Respect-Identifying Influence--References, Appendix, Index,Chapter 4: Getting Emotional-Recognizing Sentiment--References, Appendix, Index,Chapter 5: Getting Response-Triggering Action--References, Appendix, Index,Chapter 6: Getting the Message-Hearing the Conversation--References, Appendix, Index,Chapter 7: Getting Results-Driving Business Outcomes--References, Appendix, Index,Chapter 8: Getting Buy-In-Convincing Your Colleagues--References, Appendix, Index,Chapter 9: Getting Ahead-Seeing the Future--References, Appendix, Index,Appendix: Resources--References, Appendix, Index,Index. | |
| 650 |
_aGeneral & Introductory Business & Management _9117805 |
||
| 700 | 1 |
_aScott, David Meerman. _9117806 |
|
| 856 | 4 | 0 | _uhttp://portal.igpublish.com/iglibrary/search/WILEYB0001024.html |
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_c76653 _d76653 |
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