| 000 | 02611nam a2200421 a 4500 | ||
|---|---|---|---|
| 001 | vtls000080198 | ||
| 003 | MTX | ||
| 008 | 160715007 001 0 eng d | ||
| 020 | _a9781118388440 | ||
| 020 | _a9781118588291 | ||
| 020 | _a9781118462409 | ||
| 020 | _a9781118588376 | ||
| 039 | 9 |
_a201607151200 _bstaff _c201606141509 _dstaff _y201605041238 _zadmin |
|
| 041 | 0 | _aeng | |
| 099 | _aEbook | ||
| 100 | 1 |
_aPasqua, Rachel. _9117988 |
|
| 245 | 0 | 0 |
_aMobile marketing _h[electronic resource] : _ban hour a day/ _cPasqua, Rachel;Elkin, Noah. |
| 260 |
_bWILEY, _c2012. |
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| 300 | _a387 p. | ||
| 505 | 0 |
_gChapter, Lesson, Part _t1. Map the mobile opportunity. |
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| 505 | 0 |
_gChapter, Lesson, Part _t2. Week 1: develop your mobile strategy. |
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| 505 | 0 |
_gChapter, Lesson, Part _t3. Week 2: start simple-sms. |
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| 505 | 0 |
_gChapter, Lesson, Part _t4. Week 3: maximize reach with mobile websites. |
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| 505 | 0 |
_gChapter, Lesson, Part _t5. Week 4: maximize engagement with mobile apps. |
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| 505 | 0 |
_gChapter, Lesson, Part _t6. Week 5: promote your message with mobile advertising. |
|
| 505 | 0 |
_gChapter, Lesson, Part _t7. Week 6: leverage the solomo nexus. |
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| 505 | 0 |
_gChapter, Lesson, Part _t8. Week 7: check out m-commerce. |
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| 505 | 0 |
_gChapter, Lesson, Part _t9. Week 8: drive awareness with ambient media. |
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| 505 | 0 |
_gChapter, Lesson, Part _t10. Chart the future forward. |
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| 505 | 0 | _aCover, Title,Mobile marketing: an hour a day--Preface, Introduction, TOC,Advance praise for mobile marketing: an hour a day--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Introduction--References, Appendix, Index,Appendix a: Research firms--References, Appendix, Index,Appendix b: SMS aggregators--References, Appendix, Index,Appendix c: Mobile web resources--References, Appendix, Index,Appendix d: Mobile app resources--References, Appendix, Index,Appendix e: Mobile ad networks--References, Appendix, Index,Appendix f: Blogs, online publications, and twitter feeds--References, Appendix, Index,Appendix g: Conferences, events, and organizations--References, Appendix, Index,Glossary--References, Appendix, Index,Index--References, Appendix, Index,Wiley end user license agreement. | |
| 650 |
_aBusiness & Economics _9100403 |
||
| 650 |
_aE-commerce _972260 |
||
| 650 |
_aInternet marketing _961159 |
||
| 700 | 1 |
_aElkin, Noah. _9117989 |
|
| 856 | 4 | 0 | _uhttp://portal.igpublish.com/iglibrary/search/WILEYB0003128.html |
| 942 | _c10 | ||
| 999 |
_c76747 _d76747 |
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