Chapter, Lesson, Part Part One: Rethinking prestige branding.

Chapter, Lesson, Part The times they are a-changing.

Chapter, Lesson, Part From marker to myth – a brief history of branding.

Chapter, Lesson, Part A new kind of prestige – or what we mean by Ueber-Brands™.

Chapter, Lesson, Part Part Two: The seven secrets of Ueber-Brands.

Chapter, Lesson, Part It’s practical – but also conversational.

Chapter, Lesson, Part It’s ‘numerological’ – how else to explain there are seven?.

Chapter, Lesson, Part It’s symmetrical – with myth in the middle.

Chapter, Lesson, Part Principle 1: Mission incomparable – the first rule is to make your own.

Chapter, Lesson, Part Principle 2: Longing versus belonging – the challenge is both.

Chapter, Lesson, Part Principle 3: Un-selling – the superiority of seduction.

Chapter, Lesson, Part Principle 4: From myth to meaning – the best way up is to go deep.

Chapter, Lesson, Part Principle 5: Behold! – the product as manifestation.

Chapter, Lesson, Part Principle 6: Living the dream – the bubble shall never burst.

Chapter, Lesson, Part Principle 7: Growth without end – the ultimate balancing act.

Cover, Title,Rethinking prestige branding : secrets of the ueber-brands--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface, or what do a Red Bull and a Grey Goose have in common?--Preface, Introduction, TOC,Acknowledgements--References, Appendix, Index,Instead of a summary: 77+ questions--References, Appendix, Index,Bibliography--References, Appendix, Index,Index.