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Big business blunders : | Mistakes in Multinational Marketing /

Ricks, Davd A.

Big business blunders : Mistakes in Multinational Marketing / Davd A. Ricks - Illinois : Dow Jones - Irwin, c1983 - 158 p

ISBN: 0870942905

Subjects--Topical Terms:
Business.
Export marketing.
International business enterprises.
Marketing--Errors.

Dewey Class. No.: 658.8 / R539B

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