Big business blunders : | Mistakes in Multinational Marketing / (Record no. 27057)

MARC details
000 -LEADER
fixed length control field 00775 am a2200241 4500
001 - CONTROL NUMBER
control field vtls000029322
003 - CONTROL NUMBER IDENTIFIER
control field MTX
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000302s1983 ilu 0000d eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0870942905
035 ## - SYSTEM CONTROL NUMBER
System control number 0029-83160
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201607251502
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 1
Level of effort used to assign classification STAFF MATRIX
Level of effort used to assign subject headings 201507161438
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201310171944
Level of effort used to assign classification VLOAD
-- 200405061430
-- VLOAD
040 ## - CATALOGING SOURCE
Original cataloging agency PBRU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number R539B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ricks, Davd A.
9 (RLIN) 52853
245 10 - TITLE STATEMENT
Title Big business blunders :
Remainder of title Mistakes in Multinational Marketing /
Statement of responsibility, etc. Davd A. Ricks
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Illinois :
Name of publisher, distributor, etc. Dow Jones - Irwin,
Date of publication, distribution, etc. c1983
300 ## - PHYSICAL DESCRIPTION
Extent 158 p
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business.
9 (RLIN) 19457
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
9 (RLIN) 52854
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises.
9 (RLIN) 52855
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Errors.
9 (RLIN) 52856
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans หนังสือภาษาอังกฤษ ชั้น 4 PBRU Library PBRU Library บรรณราชฯ ชั้น 4 06/05/2004 0.00   658.8 R539B 1000058768 21/06/2018 2 21/06/2018 General Book
      Available for Loans หนังสือภาษาอังกฤษ ชั้น 4 PBRU Library PBRU Library บรรณราชฯ ชั้น 4 06/05/2004 0.00   658.8 R539B 1000053503 21/06/2018 3 21/06/2018 General Book
      Available for Loans หนังสือภาษาอังกฤษ ชั้น 4 PBRU Library PBRU Library บรรณราชฯ ชั้น 4 06/05/2004 0.00   658.8 R539B 1000058765 21/06/2018 1 21/06/2018 General Book


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