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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens - 5th ed - Boston : Irwin/McGraw-Hill, c1997 - xviii, 670 p. : illus; 24 cm. - Irwin series in marketing .

ISBN: 0256214387

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--management.
Marketing--Management--Case studies.

Dewey Class. No.: 658.802 / C898S

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