Strategic marketing / (Record no. 34058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00813 am a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000036579 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 001109s1997 a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256214387 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0037-31560 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607251745 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 1 |
| Level of effort used to assign classification | STAFF MATRIX |
| Level of effort used to assign subject headings | 201507161444 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201504221614 |
| Level of effort used to assign classification | VLOAD |
| -- | 200405061658 |
| -- | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | C898S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 9 (RLIN) | 58967 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | David W. Cravens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. | c1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 670 p. : |
| Other physical details | illus; |
| Dimensions | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Irwin series in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making. |
| 9 (RLIN) | 54784 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | management. |
| 9 (RLIN) | 40720 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Case studies. |
| 9 (RLIN) | 58968 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 06/05/2004 | 0.00 | 658.802 C898S | 1000079631 | 21/06/2018 | 1 | 21/06/2018 | General Book |
