Hospitality sales : a marketing approach /
Shaw, Margaret.
Hospitality sales : a marketing approach / Margaret Shaw, Susan V. Morris - New York : John Wiley & Sons, c2000 - x, 341 p. : illus ; 24 cm.
Introduction to sales and marketing - - The marketing communication mix - - Hospitality customers: the buyers - - Hospitality businesses: the suppliers - - Hospitality businesses: more suppliers - - Personal selling: the sales process - - Personal selling: the delivery - - Sales management - - Sales and technology: part A management and operations - - Sales and technology: part B the hospitality customer - - Intermediaries - - Hospitality partnerships
0471296791
Hospitality industry--Marketing.
647.94 / S535H
Hospitality sales : a marketing approach / Margaret Shaw, Susan V. Morris - New York : John Wiley & Sons, c2000 - x, 341 p. : illus ; 24 cm.
Introduction to sales and marketing - - The marketing communication mix - - Hospitality customers: the buyers - - Hospitality businesses: the suppliers - - Hospitality businesses: more suppliers - - Personal selling: the sales process - - Personal selling: the delivery - - Sales management - - Sales and technology: part A management and operations - - Sales and technology: part B the hospitality customer - - Intermediaries - - Hospitality partnerships
0471296791
Hospitality industry--Marketing.
647.94 / S535H
