Public relations writing and media techniques /
Wilcox, Dennis L.
Public relations writing and media techniques / Dennis L. Wilcox, Lawrence W. Nolte - 2nd ed - New York : HarperCollins College Publishers, c1995 - xxii, 514 p. : illus ; 23 cm.
Preparing for writing - - Persuasive writing - - Finding and generating news - - Legal and ethical guidelines - - The news release - - The feature story - - Photos and illustrations - - Broadcasting and cable - - Working with the media - - Message distribution - - Letters, proposals, and reports - - Leaflets and brochures - - Sponsored periodicals - - Advertising - - Audiovisual materials - - Speakers and speeches - - meetings and events - - Program planning - - Program evaluation
0065011066
Public relations--United States.
Public relations--Authorship.--United States
659.2 / W667P
Public relations writing and media techniques / Dennis L. Wilcox, Lawrence W. Nolte - 2nd ed - New York : HarperCollins College Publishers, c1995 - xxii, 514 p. : illus ; 23 cm.
Preparing for writing - - Persuasive writing - - Finding and generating news - - Legal and ethical guidelines - - The news release - - The feature story - - Photos and illustrations - - Broadcasting and cable - - Working with the media - - Message distribution - - Letters, proposals, and reports - - Leaflets and brochures - - Sponsored periodicals - - Advertising - - Audiovisual materials - - Speakers and speeches - - meetings and events - - Program planning - - Program evaluation
0065011066
Public relations--United States.
Public relations--Authorship.--United States
659.2 / W667P
