Public relations writing and media techniques / (Record no. 36632)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01342 am a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000039194 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 011223s1995 nyua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0065011066 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0040-02260 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607251847 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201504222016 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201211141809 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201206060041 |
| Level of effort used to assign classification | VLOAD |
| -- | 200405061752 |
| -- | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | W667P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilcox, Dennis L. |
| 9 (RLIN) | 61603 |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations writing and media techniques / |
| Statement of responsibility, etc. | Dennis L. Wilcox, Lawrence W. Nolte |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | HarperCollins College Publishers, |
| Date of publication, distribution, etc. | c1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 514 p. : |
| Other physical details | illus ; |
| Dimensions | 23 cm. |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preparing for writing - - Persuasive writing - - Finding and generating news - - Legal and ethical guidelines - - The news release - - The feature story - - Photos and illustrations - - Broadcasting and cable - - Working with the media - - Message distribution - - Letters, proposals, and reports - - Leaflets and brochures - - Sponsored periodicals - - Advertising - - Audiovisual materials - - Speakers and speeches - - meetings and events - - Program planning - - Program evaluation |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| Geographic subdivision | United States. |
| 9 (RLIN) | 61604 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| Geographic subdivision | United States |
| General subdivision | Authorship. |
| 9 (RLIN) | 61605 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nolte, Lawrence W. |
| 9 (RLIN) | 61606 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 06/05/2004 | 403.00 | 659.2 W667P | 1000092423 | 21/06/2018 | 1 | 21/06/2018 | General Book |
