Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 6th ed - Boston : McGraw-Hill, c2004 - xxvi, 779, [67] p. : ill. ; 28 cm. - The McGraw-Hill/Irwin series in marketing .
0072536764 0071214380
Advertising.
Sales promotion.
Communication in marketing.
659.1 / B427A 2004
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 6th ed - Boston : McGraw-Hill, c2004 - xxvi, 779, [67] p. : ill. ; 28 cm. - The McGraw-Hill/Irwin series in marketing .
0072536764 0071214380
Advertising.
Sales promotion.
Communication in marketing.
659.1 / B427A 2004
