Advertising and promotion : an integrated marketing communications perspective / (Record no. 39640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00990 am a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000042296 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030921s2004 a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072536764 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071214380 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0043-18760 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607252001 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201310172146 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201306271632 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201211141834 |
| Level of effort used to assign classification | VLOAD |
| -- | 200405070940 |
| -- | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | B427A 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 43085 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch & Michael A. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 779, [67] p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The McGraw-Hill/Irwin series in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 29007 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 9 (RLIN) | 43086 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 43087 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 43088 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 200309 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 07/05/2004 | 835.00 | 659.1 B427A 2004 | 1000107489 | 21/06/2018 | 1 | 21/06/2018 | General Book |
