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Key account management : | the definitive guide /

Woodburn, Diana

Key account management : the definitive guide / Diana Woodburn and Malcolm McDonald - 3rd ed. - chichester, West Sussex, U.K. : Wiley, 2011 - xx, 476 p. : ill. ; 25 cm.

ISBN: 9780470974155

Subjects--Topical Terms:
Selling--Key accounts
Marketing--Key accounts

Dewey Class. No.: 658.8 / W884K

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