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Building a buzz | libraries & word-of-mouth marketing / [electronic resource] :

Barber, Peggy.

Building a buzz libraries & word-of-mouth marketing / [electronic resource] : Peggy Barber and Linda Wallace. - Chicago : American Library Association, 2010. - xii, 95 p. : ill. ; 28 cm.

ISBN: 0838910114 (alk. paper) 9780838910115 (alk. paper)

Subjects--Topical Terms:
Libraries--Marketing.
Libraries--Public relations.
Libraries--Marketing--United States--Case studies.

LC Class. No.: Z716.3 / .B37 2010

Dewey Class. No.: 021.7

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