Building a buzz | libraries & word-of-mouth marketing / (Record no. 65527)

MARC details
000 -LEADER
fixed length control field 00999nam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls000068804
003 - CONTROL NUMBER IDENTIFIER
control field MTX
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160715s2010 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0838910114 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780838910115 (alk. paper)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201607151113
Level of effort used to assign nonsubject heading access points staff
Level of effort used to assign subject headings 1
Level of effort used to assign classification STAFF MATRIX
Level of effort used to assign subject headings 201306272307
Level of effort used to assign classification VLOAD
-- 201211201327
-- staff
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number Z716.3
Item number .B37 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 021.7
Edition number 22
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number Ebook
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Barber, Peggy.
9 (RLIN) 99622
245 10 - TITLE STATEMENT
Title Building a buzz
Medium [electronic resource] :
Remainder of title libraries & word-of-mouth marketing /
Statement of responsibility, etc. Peggy Barber and Linda Wallace.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. American Library Association,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 95 p. :
Other physical details ill. ;
Dimensions 28 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Libraries
General subdivision Marketing.
9 (RLIN) 99616
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Libraries
General subdivision Public relations.
9 (RLIN) 90138
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Libraries
Geographic subdivision United States
General subdivision Marketing
Form subdivision Case studies.
9 (RLIN) 99623
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wallace, Linda K.
9 (RLIN) 99624
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://portal.igpublish.com/iglibrary/search/ALAB0000161.html">http://portal.igpublish.com/iglibrary/search/ALAB0000161.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type eBook

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