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Building a marketing plan | a complete guide / [electronic resource] :

Wong, Ho Yin.

Building a marketing plan a complete guide / [electronic resource] : Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar. - New York : Business Expert Press, 2011. - [xv], 221 p. : ill. ; 23 cm.

ISBN: 1606491067 (ebk.) 1606491598 (pbk.) 9781606491065 (ebk.) 9781606491591 (pbk.)

Subjects--Topical Terms:
Marketing--management.
Marketing--Planning.

Dewey Class. No.: 658.8

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