Building a marketing plan | a complete guide / (Record no. 65703)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01052nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000068984 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160715s2011 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1606491067 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1606491598 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781606491065 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781606491591 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781606491607 (ebk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607151107 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 1 |
| Level of effort used to assign classification | STAFF MATRIX |
| Level of effort used to assign subject headings | 201507161437 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201306272310 |
| Level of effort used to assign classification | VLOAD |
| -- | 201211201332 |
| -- | staff |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wong, Ho Yin. |
| 9 (RLIN) | 99918 |
| 245 10 - TITLE STATEMENT | |
| Title | Building a marketing plan |
| Medium | [electronic resource] : |
| Remainder of title | a complete guide / |
| Statement of responsibility, etc. | Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Business Expert Press, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [xv], 221 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | management. |
| 9 (RLIN) | 40720 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning. |
| 9 (RLIN) | 99824 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Radel, Kylie. |
| 9 (RLIN) | 99919 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ramsaran-Fowdar, Rooma R. |
| 9 (RLIN) | 99920 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/BEPB0000113.html">http://portal.igpublish.com/iglibrary/search/BEPB0000113.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
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