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Marketing by the numbers : | how to measure and improve the ROI of any campaign / [electronic resource]

Harden, Leland.

Marketing by the numbers : how to measure and improve the ROI of any campaign / [electronic resource] Leland Harden and Bob Heyman. - New York : Amacom-American Management Association, 2010. - p. cm.

ISBN: 9780814416204

Subjects--Topical Terms:
Internet marketing--Case studies.
Internet marketing.

LC Class. No.: HF5415.1265 / .H3665 2010

Dewey Class. No.: 658.8/02

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