Marketing by the numbers : | how to measure and improve the ROI of any campaign / (Record no. 66030)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00923nam a22002418a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000069327 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160715s2010 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814416204 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607151114 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 1 |
| Level of effort used to assign classification | STAFF MATRIX |
| Level of effort used to assign subject headings | 201507161443 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201306272316 |
| Level of effort used to assign classification | VLOAD |
| -- | 201211201352 |
| -- | staff |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .H3665 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 22 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harden, Leland. |
| 9 (RLIN) | 100426 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing by the numbers : |
| Medium | [electronic resource] |
| Remainder of title | how to measure and improve the ROI of any campaign / |
| Statement of responsibility, etc. | Leland Harden and Bob Heyman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Amacom-American Management Association, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| Form subdivision | Case studies. |
| 9 (RLIN) | 100427 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 9 (RLIN) | 61159 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heyman, Bob, |
| Dates associated with a name | 1948- |
| 9 (RLIN) | 100428 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/AMAB0000670.html">http://portal.igpublish.com/iglibrary/search/AMAB0000670.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
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