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Perspectives on promotion and database marketing : | the collected works of Robert C Blattberg /

Blattberg, Robert C.

Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / editor Greg M Allenby - New Jersey : World Scientific, c2010 - xi, 316 p. : ill. ; 26 cm.

ISBN: 9789814287050 9814287059

Subjects--Personal Names:
Blattberg, Robert C., 1942-

Subjects--Topical Terms:
Database marketing

Dewey Class. No.: 658.872 / B644P

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