Perspectives on promotion and database marketing : | the collected works of Robert C Blattberg / (Record no. 66368)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01061nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000069667 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130321s2010 njua 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814287050 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9814287059 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507201704 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 1 |
| Level of effort used to assign classification | STAFF MATRIX |
| Level of effort used to assign subject headings | 201507161522 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201507161450 |
| Level of effort used to assign classification | VLOAD |
| -- | 201212041451 |
| -- | maprang |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | B644P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blattberg, Robert C. |
| 9 (RLIN) | 100927 |
| 245 10 - TITLE STATEMENT | |
| Title | Perspectives on promotion and database marketing : |
| Remainder of title | the collected works of Robert C Blattberg / |
| Statement of responsibility, etc. | editor Greg M Allenby |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | World Scientific, |
| Date of publication, distribution, etc. | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 316 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blattberg, Robert C., |
| Dates associated with a name | 1942- |
| 9 (RLIN) | 100928 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Database marketing |
| 9 (RLIN) | 100929 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allenby, Greg M. |
| Fuller form of name | (Greg Martin), |
| Dates associated with a name | 1956 |
| 9 (RLIN) | 100930 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 201212 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 04/12/2012 | 5770.00 | 658.872 B644P | 1000170066 | 21/06/2018 | 1 | 21/06/2018 | General Book |
