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Packaging the brand : | the relationship between packaging design and brand identity /

Ambrose, Gavin.

Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris - Lausanne, Switzerland : AVA Academia, 2011 - 1 V. (Various papings). : ill. ; 30 cm.

ISBN: 9782940411412

Subjects--Topical Terms:
Branding (Marketing)
Graphic design (Typography)

Dewey Class. No.: 658.827 / Am496P

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