Packaging the brand : | the relationship between packaging design and brand identity / (Record no. 68417)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00882nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000071810 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131020s2011 sz a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782940411412 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507201700 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 1 |
| Level of effort used to assign classification | STAFF MATRIX |
| -- | 201310201308 |
| -- | su |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | Am496P |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ambrose, Gavin. |
| 9 (RLIN) | 103952 |
| 245 10 - TITLE STATEMENT | |
| Title | Packaging the brand : |
| Remainder of title | the relationship between packaging design and brand identity / |
| Statement of responsibility, etc. | Gavin Ambrose, Paul Harris |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lausanne, Switzerland : |
| Name of publisher, distributor, etc. | AVA Academia, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 V. (Various papings). : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 99759 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Graphic design (Typography) |
| 9 (RLIN) | 51039 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harris, Paul. |
| 9 (RLIN) | 103953 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 201310 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 20/10/2013 | 3440.00 | E25247 | 658.827 Am496P | 1000175794 | 21/06/2018 | 1 | 21/06/2018 | General Book |
