One customer, divisible : | linking customer insight to loyalty and advocacy behavior /
Lowenstein, Michael W
One customer, divisible : linking customer insight to loyalty and advocacy behavior / Michael W. Lowenstein - Australia : Thomson, c2005 - xxiii, 214 p. : ill. ; 23 cm.
A few historical perspectives, basic ground rules, and looks into the future never hurt anybody... -- Is viral marketing an epidemic? If so, what's the cure? -- Simpler is often better: acquiring, managing, and applying divisible customer data -- Targeting messages and manging experiences, part 1: what doesn't -- Targeting messages and managing experiences, part 2: be mindful of the customer life cycle -- Targeting messages and managing experiences, part 3: how committed and engaged are each of your customer? Better find out - fast! -- Best of the best customer relationship and data tools -- The pivotal emerging data importance of customer clubs, loyalty programs, and service fit into the mix? -- Virtual and real return on individual customer investment
0324301294
Customer services
Customer loyalty
Customer Relations
658.812 / L917O
One customer, divisible : linking customer insight to loyalty and advocacy behavior / Michael W. Lowenstein - Australia : Thomson, c2005 - xxiii, 214 p. : ill. ; 23 cm.
A few historical perspectives, basic ground rules, and looks into the future never hurt anybody... -- Is viral marketing an epidemic? If so, what's the cure? -- Simpler is often better: acquiring, managing, and applying divisible customer data -- Targeting messages and manging experiences, part 1: what doesn't -- Targeting messages and managing experiences, part 2: be mindful of the customer life cycle -- Targeting messages and managing experiences, part 3: how committed and engaged are each of your customer? Better find out - fast! -- Best of the best customer relationship and data tools -- The pivotal emerging data importance of customer clubs, loyalty programs, and service fit into the mix? -- Virtual and real return on individual customer investment
0324301294
Customer services
Customer loyalty
Customer Relations
658.812 / L917O
