One customer, divisible : | linking customer insight to loyalty and advocacy behavior / (Record no. 71037)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01562nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000074438 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140913s2005 at a 001 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324301294 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507201659 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 1 |
| Level of effort used to assign classification | STAFF MATRIX |
| -- | 201409131131 |
| -- | maprang |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | L917O |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lowenstein, Michael W |
| 9 (RLIN) | 108140 |
| 245 10 - TITLE STATEMENT | |
| Title | One customer, divisible : |
| Remainder of title | linking customer insight to loyalty and advocacy behavior / |
| Statement of responsibility, etc. | Michael W. Lowenstein |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | Thomson, |
| Date of publication, distribution, etc. | c2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 214 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A few historical perspectives, basic ground rules, and looks into the future never hurt anybody... -- Is viral marketing an epidemic? If so, what's the cure? -- Simpler is often better: acquiring, managing, and applying divisible customer data -- Targeting messages and manging experiences, part 1: what doesn't -- Targeting messages and managing experiences, part 2: be mindful of the customer life cycle -- Targeting messages and managing experiences, part 3: how committed and engaged are each of your customer? Better find out - fast! -- Best of the best customer relationship and data tools -- The pivotal emerging data importance of customer clubs, loyalty programs, and service fit into the mix? -- Virtual and real return on individual customer investment |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services |
| 9 (RLIN) | 78311 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer loyalty |
| 9 (RLIN) | 108141 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer Relations |
| 9 (RLIN) | 44850 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 201409 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 13/09/2014 | 0.00 | E25684 | 658.812 L917O | 1000180654 | 21/06/2018 | 1 | 21/06/2018 | General Book |
