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Overpromise and overdeliver : | the secrets of unshakeable customer loyalty /

Barrera, Rick

Overpromise and overdeliver : the secrets of unshakeable customer loyalty / Rick Barrera - New York : Portfolio, c2005 - x, 226 p. ; 24 cm. + 1 CD-ROM

ISBN: 1591840619

Subjects--Topical Terms:
Product management
Brand loyalty

Dewey Class. No.: 658.834 / B272O

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