Trillion-dollar moms : | marketing to a new generation of mothers /
Bailey, Maria T.
Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey, Bonnie W. Ulman - Chicago : Dearborn Trade Pub., c2005 - xviii, 237 p. ; 24 cm.
Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future
1419504576
Women consumers--United States
Mothers--United States
Marketing--United States
New Age consumers--United States
658.83 / B154T
Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey, Bonnie W. Ulman - Chicago : Dearborn Trade Pub., c2005 - xviii, 237 p. ; 24 cm.
Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future
1419504576
Women consumers--United States
Mothers--United States
Marketing--United States
New Age consumers--United States
658.83 / B154T
