Trillion-dollar moms : | marketing to a new generation of mothers / (Record no. 71868)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01352nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000075271 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150203s2005 xxu 001 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1419504576 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507201700 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 1 |
| Level of effort used to assign classification | STAFF MATRIX |
| -- | 201502031423 |
| -- | maprang |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | B154T |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bailey, Maria T. |
| 9 (RLIN) | 109721 |
| 245 10 - TITLE STATEMENT | |
| Title | Trillion-dollar moms : |
| Remainder of title | marketing to a new generation of mothers / |
| Statement of responsibility, etc. | Maria T. Bailey, Bonnie W. Ulman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago : |
| Name of publisher, distributor, etc. | Dearborn Trade Pub., |
| Date of publication, distribution, etc. | c2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 237 p. ; |
| Dimensions | 24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Women consumers |
| Geographic subdivision | United States |
| 9 (RLIN) | 109722 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mothers |
| Geographic subdivision | United States |
| 9 (RLIN) | 34330 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | United States |
| 9 (RLIN) | 109723 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New Age consumers |
| Geographic subdivision | United States |
| 9 (RLIN) | 109724 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ulman, Bonnie W. |
| 9 (RLIN) | 109725 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 201502 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 03/02/2015 | 0.00 | E26046 | 658.83 B154T | 1000182207 | 21/06/2018 | 1 | 21/06/2018 | General Book |
