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Marketing today's academic library

Mathews, Brian

Marketing today's academic library a bold new approach to communicating with students / [electronic resource] : Brian Mathews. - Chicago : American Library Association, 2009. - xv, 171 p. : ill. ; 23 cm.

ISBN: 9780838909843 (alk. paper) 0838909841 (alk. paper)

Subjects--Topical Terms:
Academic libraries--Marketing.
Academic libraries--Public relations.
Libraries and students.
Advertising--Libraries.
Libraries.
Public relations.
Marketing.

LC Class. No.: Z716.3 / .M344 2009

Dewey Class. No.: 021.7

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