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Creating the strategy

Gould, Rennie.

Creating the strategy winning and keeping customers in B2B markets / [electronic resource] : Rennie Gould. - London ; Philadelphia : Kogan Page, c2012. - x, 238 p. : ill. ; 24 cm.

ISBN: 9780749463717 9780749463724 9780749466145 (pbk.)

Subjects--Topical Terms:
Industrial marketing.
Strategic planning.
Customer Relations.

LC Class. No.: HF5415.1263 / .G68 2012

Dewey Class. No.: 658.8/02

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