Marketing expenditures and word-of-mouth communication
Armelini, Guillermo.
Marketing expenditures and word-of-mouth communication complements or substitutes? / [electronic resource] : Guillermo Armelini [and] Julian Villanueva. - Hanover, MA : Now, c2010. - ix, 53 p. ; 24 cm.
9781601983800 1601983808
Word-of-mouth advertising.
Marketing expenditures and word-of-mouth communication complements or substitutes? / [electronic resource] : Guillermo Armelini [and] Julian Villanueva. - Hanover, MA : Now, c2010. - ix, 53 p. ; 24 cm.
9781601983800 1601983808
Word-of-mouth advertising.
