Marketing expenditures and word-of-mouth communication (Record no. 76038)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00803nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000079489 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160715s2010 mau 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781601983800 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1601983808 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201607151146 |
| Level of effort used to assign nonsubject heading access points | staff |
| -- | 201605041229 |
| -- | admin |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armelini, Guillermo. |
| 9 (RLIN) | 116141 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing expenditures and word-of-mouth communication |
| Medium | [electronic resource] : |
| Remainder of title | complements or substitutes? / |
| Statement of responsibility, etc. | Guillermo Armelini [and] Julian Villanueva. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hanover, MA : |
| Name of publisher, distributor, etc. | Now, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 53 p. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Word-of-mouth advertising. |
| 9 (RLIN) | 108380 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Villanueva, Julian. |
| 9 (RLIN) | 116142 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/NOWB0000239.html">http://portal.igpublish.com/iglibrary/search/NOWB0000239.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
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