Game-based marketing
Zichermann, Gabe.
Game-based marketing inspire customer loyalty through rewards, challenges, and contests/ [electronic resource] : Zichermann, Gabe;Linder, Joselin. - WILEY, 2010. - 243 p.
Chapter 1: The Argument for Loyalty. Chapter, Lesson, Part Chapter 2: Passive Play. Chapter, Lesson, Part Chapter 3: Social Networks and Leaderboards. Chapter, Lesson, Part Chapter 4: Funware Mechanics: Points and Beyond. Chapter, Lesson, Part Chapter 5: Prizes and Games of Chance. Chapter, Lesson, Part Chapter 6: The Ultimate Funware: Frequent Flyer Programs. Chapter, Lesson, Part Chapter 7: Know Thy Player. Chapter, Lesson, Part Chapter 8: The Future of Gamers: Generation G. Chapter, Lesson, Part Chapter 9: Motivating Sales with Funware: Getting Employees into the Game. Chapter, Lesson, Part Chapter 10: Everyone Wins: Games in Your Business. Chapter, Lesson, Part Cover, Title,Game-based marketing: inspire customer loyalty through rewards, challenges, and contests--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Introduction--References, Appendix, Index,References--References, Appendix, Index,Index.
9780470562239 9780470618684
Business & Economics
Marketing
General
Game-based marketing inspire customer loyalty through rewards, challenges, and contests/ [electronic resource] : Zichermann, Gabe;Linder, Joselin. - WILEY, 2010. - 243 p.
Chapter 1: The Argument for Loyalty. Chapter, Lesson, Part Chapter 2: Passive Play. Chapter, Lesson, Part Chapter 3: Social Networks and Leaderboards. Chapter, Lesson, Part Chapter 4: Funware Mechanics: Points and Beyond. Chapter, Lesson, Part Chapter 5: Prizes and Games of Chance. Chapter, Lesson, Part Chapter 6: The Ultimate Funware: Frequent Flyer Programs. Chapter, Lesson, Part Chapter 7: Know Thy Player. Chapter, Lesson, Part Chapter 8: The Future of Gamers: Generation G. Chapter, Lesson, Part Chapter 9: Motivating Sales with Funware: Getting Employees into the Game. Chapter, Lesson, Part Chapter 10: Everyone Wins: Games in Your Business. Chapter, Lesson, Part Cover, Title,Game-based marketing: inspire customer loyalty through rewards, challenges, and contests--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Introduction--References, Appendix, Index,References--References, Appendix, Index,Index.
9780470562239 9780470618684
Business & Economics
Marketing
General
