Game-based marketing [electronic resource] : inspire customer loyalty through rewards, challenges, and contests/ Zichermann, Gabe;Linder, Joselin.
Call Number: Ebook Material type:
TextLanguage: English Publication details: WILEY, 2010.Description: 243 pISBN: - 9780470562239
- 9780470618684
Chapter, Lesson, Part Chapter 1: The Argument for Loyalty.
Chapter, Lesson, Part Chapter 2: Passive Play.
Chapter, Lesson, Part Chapter 3: Social Networks and Leaderboards.
Chapter, Lesson, Part Chapter 4: Funware Mechanics: Points and Beyond.
Chapter, Lesson, Part Chapter 5: Prizes and Games of Chance.
Chapter, Lesson, Part Chapter 6: The Ultimate Funware: Frequent Flyer Programs.
Chapter, Lesson, Part Chapter 7: Know Thy Player.
Chapter, Lesson, Part Chapter 8: The Future of Gamers: Generation G.
Chapter, Lesson, Part Chapter 9: Motivating Sales with Funware: Getting Employees into the Game.
Chapter, Lesson, Part Chapter 10: Everyone Wins: Games in Your Business.
Cover, Title,Game-based marketing: inspire customer loyalty through rewards, challenges, and contests--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Introduction--References, Appendix, Index,References--References, Appendix, Index,Index.
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