The road to luxury
Som, Ashok.
The road to luxury the evolution, markets, and strategies of luxury brand management/ [electronic resource] : Som, Ashok;Blanckaert, Christian. - WILEY, 2015. - 467 p.
Chapter 1: Introduction: Definition and Crisis of Luxury. Chapter, Lesson, Part Chapter 2: Evolution of the Global Luxury Market. Chapter, Lesson, Part Chapter 3: Who's Who of Luxury. Chapter, Lesson, Part Chapter 4: Branding. Chapter, Lesson, Part Chapter 5: Brand Identity, Clients, and Ethos. Chapter, Lesson, Part Chapter 6: Family Houses, Corporatization, and New Entrants. Chapter, Lesson, Part Chapter 7: Management Styles in the Luxury Industry. Chapter, Lesson, Part Chapter 8: Skills. Chapter, Lesson, Part Chapter 9: Services: The Point of Sale. Chapter, Lesson, Part Chapter 10: Systems and Operations in the Luxury Business. Chapter, Lesson, Part Chapter 11: Retail, Distribution, and E-Commerce. Chapter, Lesson, Part Chapter 12: Intellectual Property Rights and Counterfeiting. Chapter, Lesson, Part Chapter 13: Emerging Markets and Emerging Market Luxury Brands. Chapter, Lesson, Part Chapter 14: The Future and Questions to Ponder. Chapter, Lesson, Part Cover, Title,The road to luxury: the evolution, markets, and strategies of luxury brand management--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,About the Authors--Preface, Introduction, TOC,Prologue: The Pink Bag--References, Appendix, Index,Research Design, Methodology, and Data Collection--References, Appendix, Index,Bibliography--References, Appendix, Index,Index.
9780470830024 9780470830048
Business & Economics
Sales & Selling
The road to luxury the evolution, markets, and strategies of luxury brand management/ [electronic resource] : Som, Ashok;Blanckaert, Christian. - WILEY, 2015. - 467 p.
Chapter 1: Introduction: Definition and Crisis of Luxury. Chapter, Lesson, Part Chapter 2: Evolution of the Global Luxury Market. Chapter, Lesson, Part Chapter 3: Who's Who of Luxury. Chapter, Lesson, Part Chapter 4: Branding. Chapter, Lesson, Part Chapter 5: Brand Identity, Clients, and Ethos. Chapter, Lesson, Part Chapter 6: Family Houses, Corporatization, and New Entrants. Chapter, Lesson, Part Chapter 7: Management Styles in the Luxury Industry. Chapter, Lesson, Part Chapter 8: Skills. Chapter, Lesson, Part Chapter 9: Services: The Point of Sale. Chapter, Lesson, Part Chapter 10: Systems and Operations in the Luxury Business. Chapter, Lesson, Part Chapter 11: Retail, Distribution, and E-Commerce. Chapter, Lesson, Part Chapter 12: Intellectual Property Rights and Counterfeiting. Chapter, Lesson, Part Chapter 13: Emerging Markets and Emerging Market Luxury Brands. Chapter, Lesson, Part Chapter 14: The Future and Questions to Ponder. Chapter, Lesson, Part Cover, Title,The road to luxury: the evolution, markets, and strategies of luxury brand management--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,About the Authors--Preface, Introduction, TOC,Prologue: The Pink Bag--References, Appendix, Index,Research Design, Methodology, and Data Collection--References, Appendix, Index,Bibliography--References, Appendix, Index,Index.
9780470830024 9780470830048
Business & Economics
Sales & Selling
