Chapter, Lesson, Part Chapter 1: Introduction: Definition and Crisis of Luxury.

Chapter, Lesson, Part Chapter 2: Evolution of the Global Luxury Market.

Chapter, Lesson, Part Chapter 3: Who's Who of Luxury.

Chapter, Lesson, Part Chapter 4: Branding.

Chapter, Lesson, Part Chapter 5: Brand Identity, Clients, and Ethos.

Chapter, Lesson, Part Chapter 6: Family Houses, Corporatization, and New Entrants.

Chapter, Lesson, Part Chapter 7: Management Styles in the Luxury Industry.

Chapter, Lesson, Part Chapter 8: Skills.

Chapter, Lesson, Part Chapter 9: Services: The Point of Sale.

Chapter, Lesson, Part Chapter 10: Systems and Operations in the Luxury Business.

Chapter, Lesson, Part Chapter 11: Retail, Distribution, and E-Commerce.

Chapter, Lesson, Part Chapter 12: Intellectual Property Rights and Counterfeiting.

Chapter, Lesson, Part Chapter 13: Emerging Markets and Emerging Market Luxury Brands.

Chapter, Lesson, Part Chapter 14: The Future and Questions to Ponder.

Cover, Title,The road to luxury: the evolution, markets, and strategies of luxury brand management--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,About the Authors--Preface, Introduction, TOC,Prologue: The Pink Bag--References, Appendix, Index,Research Design, Methodology, and Data Collection--References, Appendix, Index,Bibliography--References, Appendix, Index,Index.