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Experiential marketing : | a practical guide to interactive brand experiences /

Smilansky, Shirra

Experiential marketing : a practical guide to interactive brand experiences / Shirra, Smilansky - 2nd ed. - New York : Kogan Page, 2018 - xv, 304 p. : ; 24 cm.

ISBN: 9780749480967

Subjects--Topical Terms:
Branding
Target marketing

Dewey Class. No.: 658.827 / S641E 2018

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