Experiential marketing : | a practical guide to interactive brand experiences / (Record no. 87068)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00701nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180717s2018 th ||||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749480967 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | S641E 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smilansky, Shirra |
| 245 10 - TITLE STATEMENT | |
| Title | Experiential marketing : |
| Remainder of title | a practical guide to interactive brand experiences / |
| Statement of responsibility, etc. | Shirra, Smilansky |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 304 p. : |
| Other physical details | ; |
| Dimensions | 24 cm. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | บ. บุ๊คเอ็ดดูเคชั่น ; |
| Address | กรุงเทพฯ ; |
| Method of acquisition | ซื้อ ; |
| Date of acquisition | 30/10/2019 ; |
| Purchase price | 1,615 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| 9 (RLIN) | 99759 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target marketing |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 201910 |
| 942 ## - ADDED ENTRY ELEMENTS (MATRIX) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| MATRIX item type | General Book |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of effort used to assign subject headings | 1 |
| Level of effort used to assign classification | STAFF MATRIX |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 30/10/2019 | 1615.00 | E26707 | 658.827 S641E 2018 | 1000206009 | 30/10/2019 | 1 | 30/10/2019 | General Book |
