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Marketing management : | a strategic decision - makeing approach /

Mullins, John W.

Marketing management : a strategic decision - makeing approach / Mullins, John W., Walker Orville C., Boyd Harper W. - 6th ed - Boston : Irwin/McGraw-Hill, 2008 - xxii, 533 p. : ill.; 25 cm.

ISBN: 0256214387

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--management.
Marketing--Management--Case studies.

Dewey Class. No.: 658.802 / M954M

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