Marketing management : | a strategic decision - makeing approach / (Record no. 93018)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00976 am a2200289 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000036579 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 001109s2008 a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256214387 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0037-31560 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 5982 |
| Level of effort used to assign nonsubject heading access points | สุกัลยา ปิ่นฟ้า |
| Level of effort used to assign subject headings | 5982 |
| Level of effort used to assign classification | สุกัลยา ปิ่นฟ้า |
| Level of effort used to assign subject headings | 201507161444 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201504221614 |
| Level of effort used to assign classification | VLOAD |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PBRU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | M954M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| 9 (RLIN) | 58967 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | a strategic decision - makeing approach / |
| Statement of responsibility, etc. | Mullins, John W., Walker Orville C., Boyd Harper W. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 533 p. : |
| Other physical details | ill.; |
| Dimensions | 25 cm. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Method of acquisition | บริจาค ; |
| Date of acquisition | 19/02/2024 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making. |
| 9 (RLIN) | 54784 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | management. |
| 9 (RLIN) | 40720 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Case studies. |
| 9 (RLIN) | 58968 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd Harper W. |
| 9 (RLIN) | 53138 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker Orville C |
| 9 (RLIN) | 36141 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | 202402 |
| 942 ## - ADDED ENTRY ELEMENTS (MATRIX) | |
| MATRIX item type | General Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loans | หนังสือภาษาอังกฤษ ชั้น 4 | PBRU Library | PBRU Library | บรรณราชฯ ชั้น 4 | 19/02/2024 | 0.00 | E27676 | 658.802 M954M | 1000219279 | 19/02/2024 | 1 | 19/02/2024 | General Book |
