International marketing /

Czinkota,Michael R.

International marketing / Michael R. Czinkota,Ilkka A. Ronkainen - Australia : Thomson , 2002 - 815 p. : ill. ; 27 cm.

Prat one The lnternational Environment -- Prat two Beginning Lnternational Marketing Activities -- Prat three Global Marketing Management -- Part four Lnternational Marketing Transitions


00303309603


International
Export marketing

382 / M621I


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