Marketing and social media : (Record no. 76337)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03027nam a2200553 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000079788 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180612 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780810890800 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780810890817 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201806121043 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201607151151 |
| Level of effort used to assign classification | staff |
| -- | 201605041233 |
| -- | admin |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Koontz, Christie. |
| 9 (RLIN) | 116981 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing and social media : |
| Remainder of title | a guide for libraries, archives, and museums/ |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | Lorri Christie;Mon Koontz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | The Rowman & Littlefield Publishing Group, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 311 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter One: A Customer Perspective. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Two: Marketing and Mission, Goals, and Objectives. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Three: Scan the Environments. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Four: SWOT: Strengths, Weaknesses, Opportunities, and Threats. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Five: Stakeholders. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Six: A Four-Step Model for Marketing. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Seven: Marketing Research. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Eight: Market Segmentation. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Nine: Marketing Mix Strategy and Product. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Ten: Price or Customer Costs. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Eleven: Place: Channels of Distribution. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Twelve: “Promotion: Not the Same as Marketing!”. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Thirteen: Case Studies. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Fourteen: Marketing Evaluation. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Fifteen: Four Strategic Marketing Tools: Grant Writing, Public Relations, Advocacy, Common Sense. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | Chapter Sixteen: Synergy and the Future. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover, Title,Marketing and social media : a guide for libraries, archives, and museums--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--Preface, Introduction, TOC,Acknowledgments--References, Appendix, Index,Annotated Bibliography--References, Appendix, Index,Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Language Arts & Disciplines: Library & Information Science |
| 9 (RLIN) | 116842 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Administration & Management |
| 9 (RLIN) | 116843 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business & Economics: E-Commerce |
| 9 (RLIN) | 116982 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 61159 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Computers: Web |
| 9 (RLIN) | 116983 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social Networking |
| 9 (RLIN) | 116510 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Language Arts & Disciplines: Library & Information Science |
| 9 (RLIN) | 116842 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Archives & Special Libraries |
| 9 (RLIN) | 116892 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Language Arts & Disciplines: Library & Information Science |
| 9 (RLIN) | 116842 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | General |
| 9 (RLIN) | 18876 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mon, Lorri. |
| 9 (RLIN) | 116984 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/ROWMANB0007394.html">http://portal.igpublish.com/iglibrary/search/ROWMANB0007394.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
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