Chapter, Lesson, Part Chapter One: A Customer Perspective.

Chapter, Lesson, Part Chapter Two: Marketing and Mission, Goals, and Objectives.

Chapter, Lesson, Part Chapter Three: Scan the Environments.

Chapter, Lesson, Part Chapter Four: SWOT: Strengths, Weaknesses, Opportunities, and Threats.

Chapter, Lesson, Part Chapter Five: Stakeholders.

Chapter, Lesson, Part Chapter Six: A Four-Step Model for Marketing.

Chapter, Lesson, Part Chapter Seven: Marketing Research.

Chapter, Lesson, Part Chapter Eight: Market Segmentation.

Chapter, Lesson, Part Chapter Nine: Marketing Mix Strategy and Product.

Chapter, Lesson, Part Chapter Ten: Price or Customer Costs.

Chapter, Lesson, Part Chapter Eleven: Place: Channels of Distribution.

Chapter, Lesson, Part Chapter Twelve: “Promotion: Not the Same as Marketing!”.

Chapter, Lesson, Part Chapter Thirteen: Case Studies.

Chapter, Lesson, Part Chapter Fourteen: Marketing Evaluation.

Chapter, Lesson, Part Chapter Fifteen: Four Strategic Marketing Tools: Grant Writing, Public Relations, Advocacy, Common Sense.

Chapter, Lesson, Part Chapter Sixteen: Synergy and the Future.

Cover, Title,Marketing and social media : a guide for libraries, archives, and museums--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--Preface, Introduction, TOC,Acknowledgments--References, Appendix, Index,Annotated Bibliography--References, Appendix, Index,Index.