Ads, fads, and consumer culture (Record no. 76431)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02384nam a2200397 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000079882 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MTX |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180612122 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781442241244 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781442241251 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781442241268 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201806121041 |
| Level of effort used to assign nonsubject heading access points | staff |
| Level of effort used to assign subject headings | 201607151156 |
| Level of effort used to assign classification | staff |
| Level of effort used to assign subject headings | 201606141506 |
| Level of effort used to assign classification | staff |
| -- | 201605041234 |
| -- | admin |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Asa Berger, Arthur.. |
| 9 (RLIN) | 117224 |
| 245 00 - TITLE STATEMENT | |
| Title | Ads, fads, and consumer culture |
| Medium | [electronic resource] : |
| Remainder of title | advertising’s impact on American character and society, fifth edition/ |
| Statement of responsibility, etc. | Asa Berger, Arthur. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | The Rowman & Littlefield Publishing Group, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 277 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | CHAPTER 1: ADVERTISING IN AMERICAN SOCIETY. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | CHAPTER 2: CONSUMER CULTURES. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | CHAPTER 3: ADVERTISING AND THE COMMUNICATION PROCESS. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | CHAPTER 4: RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | CHAPTER 5: SEXUALITY AND GENDER IN ADVERTISING. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | CHAPTER 6: POLITICAL ADVERTISING. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | CHAPTER 7: THE MARKETING SOCIETY. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | CHAPTER 8: ANALYZING PRINT ADVERTISEMENTS: OR: SIX WAYS OF LOOKING AT A FIDJI PERFUME ADVERTISEMENT. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | CHAPTER 9: ANALYZING TELEVISION COMMERCIALS. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Chapter, Lesson, Part |
| Title | CHAPTER 10: WHERE NEXT?. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover, Title,Ads, fads, and consumer culture : advertising’s impact on American character and society, fifth edition--Preface, Introduction, TOC,CONTENTS--Preface, Introduction, TOC,FOREWORD--Preface, Introduction, TOC,PREFACE TO THE FIFTH EDITION--Preface, Introduction, TOC,ACKNOWLEDGMENTS--References, Appendix, Index,GLOSSARY--References, Appendix, Index,ANNOTATED BIBLIOGRAPHY--References, Appendix, Index,BIBLIOGRAPHY--References, Appendix, Index,INDEX--References, Appendix, Index,ABOUT THE AUTHOR. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SOC052000 |
| 9 (RLIN) | 117225 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business & Economics: Advertising & Promotion |
| 9 (RLIN) | 117226 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Language Arts & Disciplines: Communication Studies |
| 9 (RLIN) | 116909 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://portal.igpublish.com/iglibrary/search/ROWMANB0012038.html">http://portal.igpublish.com/iglibrary/search/ROWMANB0012038.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBook |
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