Ads, fads, and consumer culture [electronic resource] : advertising’s impact on American character and society, fifth edition/ Asa Berger, Arthur.
Call Number: Ebook Material type:
TextLanguage: English Publication details: The Rowman & Littlefield Publishing Group, 2015.Description: 277 pISBN: - 9781442241244
- 9781442241251
- 9781442241268
Chapter, Lesson, Part CHAPTER 1: ADVERTISING IN AMERICAN SOCIETY.
Chapter, Lesson, Part CHAPTER 2: CONSUMER CULTURES.
Chapter, Lesson, Part CHAPTER 3: ADVERTISING AND THE COMMUNICATION PROCESS.
Chapter, Lesson, Part CHAPTER 4: RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES.
Chapter, Lesson, Part CHAPTER 5: SEXUALITY AND GENDER IN ADVERTISING.
Chapter, Lesson, Part CHAPTER 6: POLITICAL ADVERTISING.
Chapter, Lesson, Part CHAPTER 7: THE MARKETING SOCIETY.
Chapter, Lesson, Part CHAPTER 8: ANALYZING PRINT ADVERTISEMENTS: OR: SIX WAYS OF LOOKING AT A FIDJI PERFUME ADVERTISEMENT.
Chapter, Lesson, Part CHAPTER 9: ANALYZING TELEVISION COMMERCIALS.
Chapter, Lesson, Part CHAPTER 10: WHERE NEXT?.
Cover, Title,Ads, fads, and consumer culture : advertising’s impact on American character and society, fifth edition--Preface, Introduction, TOC,CONTENTS--Preface, Introduction, TOC,FOREWORD--Preface, Introduction, TOC,PREFACE TO THE FIFTH EDITION--Preface, Introduction, TOC,ACKNOWLEDGMENTS--References, Appendix, Index,GLOSSARY--References, Appendix, Index,ANNOTATED BIBLIOGRAPHY--References, Appendix, Index,BIBLIOGRAPHY--References, Appendix, Index,INDEX--References, Appendix, Index,ABOUT THE AUTHOR.
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