Crisis management in the age of social media / Louis Capozzi and Susan R. Rucci.
Call number: 658.4056 Call Number: Ebook Material type:
TextSeries: 2013 digital library | Public relations collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013Edition: First editionDescription: 1 online resource (xi, 142 pages) : illustrationsContent type: - text
- computer
- online resource
- 9781606495810
- Crisis management
- Social media
- crisis management
- crisis communication
- crisis response
- crisis prevention
- social media crisis
- social media
- social media strategy
- stakeholders Facebook
- Tweet
- Tumblr
- YouTube
- Public relations
- Corporate communication
- reputation management
- risk
- natural disasters
- accidents
- customer complaints
- rumors
- rumor management
- apologies
- 658.4056 23
- HD49 .C263 2013
- Also available in print.
Part of: 2013 digital library.
Includes bibliographical references (pages 133-139) and index.
1. The age of the instant crisis -- 2. Susan G. Komen's "Race for the headlines" -- 3 #DearNetflix: I am cancelling my subscription! Signed social media -- 4. To tweet or not to tweet? -- 5. Bank of America stands down -- 6. The friendly skies turn ugly -- 7. Racing from the storm -- 8. A less than "Progressive" approach -- 9. "Refrigerator gate" in China -- 10. Herding cats, the challenge of controlling employees -- 11. Crisis planning in the conversation age -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a oneway diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media.
Also available in print.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Title from PDF title page (viewed on January 25, 2014).
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