Marketing strategies for the home-based business, second edition [electronic resource] / Frazier, Shirley.

By:

Frazier, Shirley

Call Number: Ebook Material type:

TextLanguage: English Publication details: The Rowman & Littlefield Publishing Group, 2013.Description: 226 pISBN:

9780762786619
9780762795321

Subject(s):

Online resources:

Click here to access online

Contents:

Chapter, Lesson, Part 01. Your Marketing Plan-The First Step to Success.

Chapter, Lesson, Part 02. Relationship Marketing, Solo-Style.

Chapter, Lesson, Part 03. Put It in Print-Direct Mail Marketing Tactics.

Chapter, Lesson, Part 04. Maximum Attention through Print Media Coverage.

Chapter, Lesson, Part 05. Making Yourself a Broadcast Media Darling.

Chapter, Lesson, Part 06. Technological Tools and More That Maximize Marketing.

Chapter, Lesson, Part 07. Internet Help to the Rescue.

Chapter, Lesson, Part 08. Security Issues and Solutions.

Chapter, Lesson, Part 09. Gifts and Other Incentives.

Chapter, Lesson, Part 10. Seven Marketing Methods for Savvy Soloists.

Cover, Title,Marketing strategies for the home-based business, second edition--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Introduction--References, Appendix, Index,In Summary--References, Appendix, Index,Index--References, Appendix, Index,About the Author.

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