Cover, Title,Social media metrics: how to measure and optimize your marketing investment--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Introduction: Getting Started-Understanding the Ground Rules--References, Appendix, Index,Chapter 1: Getting Focused-Identifying Goals--References, Appendix, Index,Chapter 2: Getting Attention-Reaching Your Audience--References, Appendix, Index,Chapter 3: Getting Respect-Identifying Influence--References, Appendix, Index,Chapter 4: Getting Emotional-Recognizing Sentiment--References, Appendix, Index,Chapter 5: Getting Response-Triggering Action--References, Appendix, Index,Chapter 6: Getting the Message-Hearing the Conversation--References, Appendix, Index,Chapter 7: Getting Results-Driving Business Outcomes--References, Appendix, Index,Chapter 8: Getting Buy-In-Convincing Your Colleagues--References, Appendix, Index,Chapter 9: Getting Ahead-Seeing the Future--References, Appendix, Index,Appendix: Resources--References, Appendix, Index,Index.