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Business research methods / William G. Zikmund
Call number: 658.403072 Z68B Material type:
TextPublication details: Mason, OH : Thomson/South-Western, c2003Edition: 7th edDescription: xix, 748 p. : ill. ; 26 cmISBN: - 0030350840
- 658.403072 Z68B
Partial contents:
Part 1: Introduction -- Part 2: Beginning states of the research process -- Part 3: Research methods for collecting primary data -- Part 4: Measurement concepts -- Part 5: Sampling and fieldwork -- Part 6: Data analysis and presentation -- Part 7: Video cases -- Part 8: Critical thinking cases
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PBRU Library บรรณราชฯ ชั้น 4 | หนังสือภาษาอังกฤษ ชั้น 4 | 658.403072 Z68B (Browse shelf(Opens below)) | 1 | Available | 1000108575 |
Part 1: Introduction -- Part 2: Beginning states of the research process -- Part 3: Research methods for collecting primary data -- Part 4: Measurement concepts -- Part 5: Sampling and fieldwork -- Part 6: Data analysis and presentation -- Part 7: Video cases -- Part 8: Critical thinking cases
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