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Hospitality sales : a marketing approach / Margaret Shaw, Susan V. Morris

By: Call number: 647.94 S535H Contributor(s): Material type: TextPublication details: New York : John Wiley & Sons, c2000Description: x, 341 p. : illus ; 24 cmISBN:
  • 0471296791
Subject(s): Call Number:
  • 647.94 S535H
Partial contents:
Introduction to sales and marketing - - The marketing communication mix - - Hospitality customers: the buyers - - Hospitality businesses: the suppliers - - Hospitality businesses: more suppliers - - Personal selling: the sales process - - Personal selling: the delivery - - Sales management - - Sales and technology: part A management and operations - - Sales and technology: part B the hospitality customer - - Intermediaries - - Hospitality partnerships
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Book PBRU Library บรรณราชฯ ชั้น 4 หนังสือภาษาอังกฤษ ชั้น 4 647.94 S535H (Browse shelf(Opens below)) 1 Available 1000079951

Introduction to sales and marketing - - The marketing communication mix - - Hospitality customers: the buyers - - Hospitality businesses: the suppliers - - Hospitality businesses: more suppliers - - Personal selling: the sales process - - Personal selling: the delivery - - Sales management - - Sales and technology: part A management and operations - - Sales and technology: part B the hospitality customer - - Intermediaries - - Hospitality partnerships

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